Summary: Your recordings stay on your device by default. Dashward shows ads only on the free tier (Google AdMob) and asks for App Tracking Transparency permission before using an advertising identifier. Optional location is embedded inside the clips you record, and optional iCloud is used only to relay event alerts to your other devices — your recordings are never uploaded to our servers.
Dashward has no account system, no login, and no first-party analytics, and MW Supply Limited operates no servers that receive your data. Your recordings are stored locally in the app's own storage and are not uploaded anywhere unless you choose to save them to Apple Photos or enable iCloud event alerts. The only data processing beyond your own device is done by the advertising provider on the free tier, described in section 6.
The app uses your device's camera (front and/or rear) to record a live dash-cam view, and uses the microphone to record sound with your clips. These feeds are processed entirely on your device for the sole purpose of recording the clips you choose to record. No image, video, or audio is ever sent to MW Supply Limited.
If you enable location, Dashward uses your device's location to embed GPS coordinates as metadata in the clips you record and to show a location stamp on the footage — exactly like a dedicated dash cam. Location is used on-device only; it lives inside your own clips and is never sent to MW Supply Limited. You can turn it off at any time in the app's Settings or in iOS Settings → Privacy & Security → Location Services.
Recorded clips are stored in the app's own sandbox on your device. Dashward loop-records into short segments and enforces a storage cap you choose; when the cap is reached it automatically deletes the oldest clips to make room for new ones. Clips you lock, and event clips saved by the parking sentry, are protected from this automatic deletion. Your in-app preferences are stored locally using iOS's standard mechanisms and are not transmitted anywhere.
Dashward Pro is an auto-renewable subscription sold through Apple's In-App Purchase using StoreKit. Your purchase, payment, and renewals are handled entirely by Apple under your Apple Account; MW Supply Limited never sees your name, your Apple ID, or your card or payment details. Subscriptions can be managed or cancelled any time in your Apple Account settings.
The free tier of Dashward shows advertising provided by Google AdMob. If you subscribe to Dashward Pro, the app shows no ads at all and the AdMob SDK is not started.
If you enable parking-sentry cross-device alerts, Dashward uses Apple's iCloud (CloudKit) solely to relay small event-alert metadata (for example, that an event was detected and when) to your other devices signed in to the same Apple ID. Your recordings are not uploaded to CloudKit. This data lives in your own iCloud account under your Apple ID, is governed by Apple's privacy policy, and is not accessible to MW Supply Limited. You can turn iCloud off for the app in iOS Settings.
Dashward is not directed to children under 13 and is rated 4+. The free tier uses Google AdMob with age-appropriate ad settings where required, and the app collects no personal data itself, consistent with the Children's Online Privacy Protection Act (COPPA) and similar regulations worldwide.
If we change how Dashward handles data, we will update this page and the “Last updated” date above. Material changes will also be reflected in the App Store privacy labels for the affected version of the app.
Questions about this privacy policy can be sent to mwsupplylimited@gmail.com.